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They’re not going to say anything good about us—How to handle bad news
Http://leonardSipes.Com Another interesting article from Media Post documents (laments?) the trials and tribulations of Martha Stewart. In an article titled, “Martha Stewart, Public Relations Failure...
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Steve Jobs-Marketing Genius?
Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world. But was he a marketing genius? On one hand, he had to be....
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World View-Technology is Vital to Social Change
Http://LeonardSipes.Com Back in October I cited data from Walden University that said that eighty percent of Americans see digital technology as key to getting people involved in social change and 4...
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Why do we mistrust the media?
Http://LeonardSipes.Com I conversed with a reporter for well-known national news organization. The subject was media coverage of government (or at least my portion of it). The conversation was fun and...
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Stress and Public Relations
Http://LeonardSipes.Com Tonya Garcia from PR Newser reports on findings from CareerCast regarding the most ten most stressful jobs. Selected findings: Public relations officers were second on the...
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Microsoft learns the ultimate art of deception from Apple
Http://LeonardSipes.Com From the Columbia Journalism Review: “Yesterday, Microsoft got a bunch of tech journalists to go to Hollywood for what it promised would be a major announcement: The company...
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The Advantages of Government Social Media
Http://LeonardSipes.Com I was invited to Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national...
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Manipulating Blogs and the Internet
Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”...
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Can Blogs Fool Mainstream Media? Ryan Holiday’s “Trust Me, I’m Lying”
Http://LeonardSipes.Com This is the second article on Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.” Holiday heaps tons of blame on both blogs and the mainstream media for...
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Human Interest Stories are Key to Promotions
Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting...
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Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program....
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Can Social Media Fix Mistrust of Government? Majority Feels Government...
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government...
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Apple and Public Relations-The Chickens Have Come Home to Roost
Http://leonardSipes.Com and Http://MyLifeAudio.Com As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its...
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Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet
From my other website at Http://MyLifeAudio.Com Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life...
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Expert Witness for Media Relations and Social Media
Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net...
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Podcasting Growth and Best Practices
By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per...
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Success With The Media-New Book Takes a New Look at Media Relations
Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To...
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News Coverage Stinks-Why I Wrote “Success With the Media”
News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and...
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Your Organization Hates Reporters-Why I wrote “Success With the Media”
By Leonard A. Sipes, Jr. National award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters-Why I wrote “Success With the...
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Your Organization Hates Reporters#2-Why I Wrote “Success With the Media”
By Leonard A. Sipes, Jr. Retired national award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters#2-Why I wrote “Success...
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