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How to Market on A Limited Budget
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available...
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Marketing On A Limited Budget: What We Can Do
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need...
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Marketing On A Limited Budget:Writing the Proactive Press Release
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need...
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Marketing On A Limited Budget: Don’t Ask for Favors
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need...
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Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain,...
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Police Public Relations Stink
Observations Within law enforcement and the overall justice system, we are our own worst enemies through a lack of aggressive media and public relations. My book, “Success With The Media,” outlines a...
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Police Use of Force And Public Relations
Article Explaining police use of force to those who have never been cops is challenging. Because of endless negative videos, it’s starting to get more difficult than ever. Author Leonard Adam Sipes,...
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Police Take Back Their Image With The Lip Sync Challenge
Lip Sync Challenge Observations We’re not just talking about a couple thousand views, police lip sync videos are getting tens of thousands and in the case of Norfolk, millions. The response has been...
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Justice System: The Media Is Not Our Enemy
Observations Regardless as to your feelings about media relations and the justice system, reporters will let you influence them if you are seen as knowledgeable and trustworthy. It’s in our best...
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Breaking Bad News First
Colleagues: InTime recently offered an article by me on breaking bad news first through an examination of the state of Maryland’s assumption of the Baltimore City Jail. The article is available at...
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It’s Time To Rethink Criminal Justice Media Policies
Observations It’s time for law enforcement and corrections to understand that saying nothing to the media about an event and failing to put out false rumors can end in disaster. Yes, we don’t like or...
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Do Reporters Hate Cops? Law Enforcement And Media Objectivity
Highlights Is media objectivity a relic of the past (per the Columbia Journalism Review)? Many (most?) cops believe that media reporting of law enforcement and crime control is stereotypical, biased,...
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Ukraine’s President Zelinsky’s Speech To Congress
Zelensky at US Congress My response to a national news source asking for an evaluation of Ukraine’s President Zelensky’s speech to Congress: I have 35 years of directing media and public relations...
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